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D&AD. The Copy Book

ISBN: 9783836568524
List Price: $25.00

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Overview

Creative Bible
An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

The Copy Book convinced me that everyone in business should study the art of copywriting.”
— Fortune.com

About the series:
Bibliotheca Universalis—Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworm’s delight—never bore, always excite!

This book title, D&AD: The Copy Book, ISBN: 9783836568524, by D&AD, published by TASCHEN (May 21, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

Unlike Amazon and other retailers who may also offer D&AD: The Copy Book books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order D&AD: The Copy Book books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
D&AD
Format:
Hardcover
Pages:
544
Publisher:
TASCHEN (March 16, 2018)
Language:
English
ISBN-13:
9783836568524
ISBN-10:
3836568527
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20230830162921-20230830.xml
Folder:
TWO RIVERS
List Price:
$25.00
As low as:
$19.00
Publisher Identifier:
P-PER
Discount Code:
E
Weight:
29.67oz
Case Pack:
10
Dimensions:
5.51" x 7.68"
Audience:
General/trade
Series:
Bibliotheca Universalis

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