Data Mining and Market Intelligence for Optimal Marketing Returns

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

This book title, Data Mining and Market Intelligence for Optimal Marketing Returns, ISBN: 9780750682343, by Susan Chiu, Domingo Tavella, published by Taylor & Francis (May 22, 2008) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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