Overview
Applying practical tools to the volatile process ofnegotiating
Prognosticators apply Monte Carlo Analysis (MCA) to determine thelikelihood and significance of a complete range of future outcomes;Real Options Analysis (ROA) can then be employed to develop pricingstructures, or options, for such outcomes. Richard Razgaitis'Dealmaking shows readers how to apply these powerful valuationtools to a variety of business processes, such as pricing,negotiating, or living with a "deal," be it a technology license,and R&D partnership, or an outright sales agreement. Dealmakingdistinguishes itself from other negotiating guides not only bytreating negotiations as an increasingly common situation, but alsoby presenting a tool-based approach that creates flexible,practical valuation models. This forward-thinking guide includes avariety of checklists, case studies, and a CD-ROM with theappropriate software.
Richard Razgaitis (Bloomsbury, NJ) is a Managing Director atInteCap, Inc. He has over twenty-five years of experience workingwith the development, commercialization, and strategic managementof technology, seventeen of which have been spent in thecommercialization of intellectual property.
Prognosticators apply Monte Carlo Analysis (MCA) to determine thelikelihood and significance of a complete range of future outcomes;Real Options Analysis (ROA) can then be employed to develop pricingstructures, or options, for such outcomes. Richard Razgaitis'Dealmaking shows readers how to apply these powerful valuationtools to a variety of business processes, such as pricing,negotiating, or living with a "deal," be it a technology license,and R&D partnership, or an outright sales agreement. Dealmakingdistinguishes itself from other negotiating guides not only bytreating negotiations as an increasingly common situation, but alsoby presenting a tool-based approach that creates flexible,practical valuation models. This forward-thinking guide includes avariety of checklists, case studies, and a CD-ROM with theappropriate software.
Richard Razgaitis (Bloomsbury, NJ) is a Managing Director atInteCap, Inc. He has over twenty-five years of experience workingwith the development, commercialization, and strategic managementof technology, seventeen of which have been spent in thecommercialization of intellectual property.
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