Defining Your Market (Winning Strategies for High-Tech, Industrial, and Service Firms) - 9780789002525

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry.

Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including:

• customer and competitive-driven market definitions
  
• the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition
  
• managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy
  
• strategies for businesses for redefining markets and successfully competing in the 21st century
  
• the impact company size has on marketing strategies
  
• how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market

Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.

This book title, Defining Your Market (Winning Strategies for High-Tech, Industrial, and Service Firms) - 9780789002525, ISBN: 9780789002525, by William Winston, Art Weinstein, published by Taylor & Francis (July 15, 1998) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Defining Your Market (Winning Strategies for High-Tech, Industrial, and Service Firms) - 9780789002525 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Defining Your Market (Winning Strategies for High-Tech, Industrial, and Service Firms) - 9780789002525 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!