Overview
The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept.
Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It's a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business. Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.
All proceeds from this book will be donated to charities supporting education and family development
This book title, Demand Horizon (A Revolutionary Approach to Creating Great Products), ISBN: 9781599324128, by Gerry Campbell, Brian Solis, published by Advantage Media Group, Inc. (November 25, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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