Demographic Targeting (The Essential Role of Population Groups in Retail Marketing)

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.

This book title, Demographic Targeting (The Essential Role of Population Groups in Retail Marketing), ISBN: 9781138739314, by James A. Pooler, published by Taylor & Francis (October 29, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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