Differentiate or Die (Survival in Our Era of Killer Competition)

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

This book title, Differentiate or Die (Survival in Our Era of Killer Competition), ISBN: 9780470223390, by Jack Trout, Steve Rivkin, published by Wiley (March 7, 2008) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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