Overview
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.
Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.
The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
This book title, Digital Branding (A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement) - 9781398603189, ISBN: 9781398603189, by Daniel Rowles, published by Kogan Page,Kogan Page (January 25, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Digital Branding (A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement) - 9781398603189 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Digital Branding (A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement) - 9781398603189 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!