Overview
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse
Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L’Oréal’s strategy, including:
- Maintaining market leadership in the face of disruption
- Believing in the transformative power of the organization, its legacy and its people
- A social-centric approach to beauty tech, ecommerce and digital services
- The company’s successful play for market dominance in China
- Case studies that showcase best practices for digital transformation across sectors
Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership and digital strategies.
This book title, Digital Makeover (How L'Oreal Put People First to Build a Beauty Tech Powerhouse), ISBN: 9781119706106, by Béatrice Collin, Marie Taillard, published by Wiley (January 27, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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