Digital Marketing Fundamentals (From Strategy to ROI)

ISBN: 9789001749842
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$82.99
SKU:
9789001749842
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Overview

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.

Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

This book title, Digital Marketing Fundamentals (From Strategy to ROI), ISBN: 9789001749842, by Marjolein Visser, Berend Sikkenga, Mike Berry, published by Taylor & Francis (July 6, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Digital Marketing Fundamentals (From Strategy to ROI) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Digital Marketing Fundamentals (From Strategy to ROI) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Marjolein Visser, Mike Berry
Format:
Paperback
Pages:
650
Publisher:
Taylor & Francis (July 6, 2021)
Language:
English
ISBN-13:
9789001749842
Weight:
45.875oz
Dimensions:
6.6875" x 9.4375"
File:
TAYLORFRANCIS-TayFran_240907044331678-20240907.xml
Folder:
TAYLORFRANCIS
List Price:
$82.99
Series:
Routledge-Noordhoff International Editions
Case Pack:
16
As low as:
$74.69
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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