Overview
- Why does the neighbourhood kirana still thrive in the age of quick commerce?
- What can JioMart, DMart Ready, Meesho and Amazon teach us about the Indian consumer?
- How will the battles and friendships between online and offline shape the coming years?
- And how will AI transform the way India shops?
More than a decade after the bestselling Supermarketwala, retail veteran Damodar Mall returns with Harsh Mall to decode the next chapter of India's consumer revolution and explore how digital commerce, neighbourhood stores, supermarkets, social media and AI are converging to reshape consumer behaviour.
Through fascinating stories, memorable frameworks and insightful case studies, they show what really influences buying decisions in one of the world's most dynamic consumer markets. Along the way, they revisit beloved ideas from the original Supermarketwala while introducing fresh concepts for a digital-first India.
Insightful, entertaining and deeply practical, Digital Supermarketwala is essential reading for entrepreneurs, marketers, retailers, founders and anyone who wants to understand not just where India shops—but why.
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