Overview
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
This book title, Digital Transformation and Corporate Branding (Opportunities and Pitfalls for Identity and Reputation Management), ISBN: 9781032204871, by Maria Teresa Cuomo, Pantea Foroudi, published by Taylor & Francis (December 18, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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