Overview
"Mr. Hahn's background in an industry where the creative stretchingof promotional budgets is a daily necessity serves well the readerof this book. His advice is both practical and imaginative, anddelivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Main Street budget withDo-it-Yourself Advertising & Promotion
Now the most complete guide to do-it-yourself advertising includestotally new sections on branding, the Internet, and Yellow Pagesadvertising. This updated edition of Do-It-Yourself Advertising andPromotion offers the latest information on launching your ownhomegrown, successful advertising campaigns and new desktoppublishing techniques. As an entrepreneur or small business owner,you'll find tried-and-true, low-budget promotional tactics. Withevery chapter updated and expanded, this new third edition isbetter-and more comprehensive-than ever.
Author Fred E. Hahn and expert contributors show you how to createsuccessful high-impact advertising on a limited budget usingpractical, time-tested techniques. This friendly and accessibleguide explains each method step by step-with concrete advice onplanning, scheduling, budgeting, creative issues, and productionprocedures to help you develop effective:
Newspaper and magazine ads * Flyers, brochures, and invitations *Direct mail campaigns
* Catalogs * Web sites * E-mail and Internet advertising *Teleservicing * Audiovisual materials * Publicity tools andtechniques * And more!
This book title, Do-It-Yourself Advertising and Promotion (How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!), ISBN: 9780471273509, by Fred E. Hahn, published by Wiley (April 3, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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