Overview
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
This book title, Do You Want to Keep Your Customers Forever? (Miniature Edition), ISBN: 9781422140277, by Joseph B. Pine II, Don Peppers, Martha Rogers, published by Harvard Business Review Press (March 2, 2010) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Do You Want to Keep Your Customers Forever? (Miniature Edition) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Do You Want to Keep Your Customers Forever? (Miniature Edition) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!