Overview
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
This book title, Doing Marketing Research (Alternative Methods for Market Sensing), ISBN: 9781032972244, by Alison Lawson, Charles Hancock, published by Taylor & Francis (March 31, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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