Overview
Ya seas un emprendedor o que trabajes para una empresa, en realidad estás manejando tu propio negocio. Sin importar que vendas un producto o un servicio, tienes que convencer a los compradores —ya sean empleadores, socios o clientes— de que lo que ofreces vale más de lo que cuesta.
En esta guía dinámica y sin rodeos, Brian Tracy, experto internacional en negocios y liderazgo, enseña las habilidades esenciales que necesitas para triunfar, sin importar quién eres o a qué te dedicas.
En estas páginas aprenderás:
· Cómo comunicarte con distintos tipos de personas.
· Cómo negociar para conseguir mejores tratos en cualquier situación.
· Por qué es fundamental saber vender.
· Cómo duplicar tu eficiencia en el trabajo.
· Si tienes lo que se necesita para emprender.
· Cómo acceder a tu propio genio creativo.
· El arte de manejar el dinero.
· Las formas más rápidas y seguras de hacer fortuna en bienes raíces.
El éxito en los negocios no es suerte, es estrategia. Es el resultado de establecer metas claras y por escrito, y de trazar pasos concretos para alcanzarlas. Con décadas de experiencia en el mundo empresarial, Brian Tracy te ofrece aquí una guía concentrada y poderosa para alcanzar tus objetivos más ambiciosos.
ENGLISH DESCRIPTION
Whether you’re an entrepreneur or working for a company, you’re in business for yourself.
You are selling products and services. You have to persuade buyers―employers as well as customers―that what you’re offering is worth more than what they’re paying.
In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing.
You’ll learn:
- The four communication styles and how to talk to each one.
- How to negotiate for a better deal on anything.
- Why you need to know how to sell.
- How to double your efficiency at work.
- Whether you have what it takes to start your own business.
- How to use other people’s money to leverage yourself to success.
- How to gain access to your own creative genius.
- The art of managing money.
- A sure track to financial independence.
- The quickest and surest ways to make your fortune in real estate.
- And much, much more.
Business success doesn’t come from luck. As Brian shows, it’s the result of setting clear, written goals and outlining precise steps for accomplishing them. Distilling decades of business and consulting experience, Brian provides a concentrated and high-powered dose of business expertise that will help you reach your highest aims.
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