The second edition of the international bestseller, now revisedand updated for 2009, just in time for the business challengesahead.
It contains over 25 new interviews and case histories, twocompletely new chapters, introduces a new typology of 12 differentkinds of Challengers, has extensive updates of the main chapters, arange of new exercises, supplies weblinks to view interviews onlineand offers supplementary downloadable information.
This book title, Eating the Big Fish (How Challenger Brands Can Compete Against Brand Leaders), ISBN: 9780470238271, by Adam Morgan, published by Wiley (February 17, 2009) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
Unlike Amazon and other retailers who may also offer Eating the Big Fish (How Challenger Brands Can Compete Against Brand Leaders) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Eating the Big Fish (How Challenger Brands Can Compete Against Brand Leaders) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!