Overview
"Rob Reider is the ultimate 'on-target' consultant to the smallbusiness. Whether you are just starting out or have been in a smallbusiness for years, this book is a must-read. It is concise, clear,organized and addresses the management, financial, and personnelissues that confront and often destroy small business--eightypercent of all the businesses in America."
--Tom Torgerson, CPA, President, Torgerson AssociatesManagement andFinancial Consultants
"Dr. Reider's emphasis on first understanding the small businessenvironment and then identifying and integrating individualbusiness goals addresses a critical entry point for new businessowners. His detailed advice around realistic issues emphasizes asolutions-based orientation that provides even the novice with keysto successful business practices."
--Linda Lippitt, PhD, Director, Learning Legacies
"Rob Reider is an experienced consultant, seminar facilitator, andauthor who has written an important book for small business ownersand managers. The topics included are relevant to privately ownedbusiness managers who consider their organizations to be 'smallbusinesses' regardless of their actual sales volume. This is a bookthat should be on the bookshelf of every businessperson withresponsibility for the management of a small privately ownedbusiness."
--Peter B. Heyler, PBH Executive Services
"(This book) is an excellent resource not just for the smallbusiness owner, but also for colleges and universities. Any highereducation institution that has a business program entrepreneurialcomponent will find this book invaluable."
--Steve C. Martinez, PhD, Director, New Mexico HighlandsUniversity, Santa Fe and Espanola Centers
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