Overview
Deja de intentar gustar a todo el mundo. Para destacar, no necesitas enamorar, tienes que provocar.
Las grandes marcas no buscan agradar a todo el mundo, buscan despertar en nosotros una emoción tan fuerte que nos empuje a actuar. Y es que, en un mercado saturado de información, encajar es fracasar y no destacar es lo mismo que ser invisible.
Elena Guirao, experta en marketing digital y branding, plantea un cambio de estrategia que se centra en la provocación y se aleja de la idea clásica de que para vender hay que enamorar.
Con este libro:
- Descubrirás cuál es tu nicho y aprenderás a dirigirte a él, creando una propuesta de valor específica para tu audiencia.
- Dominarás las técnicas de la provocación, diseñando una estrategia intencionada y marcando tus límites.
- Sabrás cómo expandir tu mensaje para despertar interés y confianza, y lograrás que hablen de ti.
La lección es sencilla: lo aburrido, lo previsible conduce al fracaso.
Para destacar, tienes que provocar.
ENGLISH DESCRIPTION
Stop trying to be liked by everyone. To stand out, you don’t have to seduce, you have to be provocative.
Great brands are not out there to please everybody, they aim to spark an emotion so strong within us, that pushes us to act. Because in a market saturated with information, fitting in is failing, and not standing out is the same as being invisible.
Elena Guirao, expert in digital marketing and branding, plans a change of strategy centered in provocation, and moves away from the classic idea that, in order to sell, you have to woo.
With this book:
-You will learn what your niche is and how to address it, building a proposal specifically valuable for your audience.
-You will master provocation techniques, design a deliberate strategy, and set boundaries.
-You will learn how to spread your message to spur interest and trust, and get people talking about you.
It’s a simple lesson: boring and predictable lead to failure. To stand out, you have to provoke.
Las grandes marcas no buscan agradar a todo el mundo, buscan despertar en nosotros una emoción tan fuerte que nos empuje a actuar. Y es que, en un mercado saturado de información, encajar es fracasar y no destacar es lo mismo que ser invisible.
Elena Guirao, experta en marketing digital y branding, plantea un cambio de estrategia que se centra en la provocación y se aleja de la idea clásica de que para vender hay que enamorar.
Con este libro:
- Descubrirás cuál es tu nicho y aprenderás a dirigirte a él, creando una propuesta de valor específica para tu audiencia.
- Dominarás las técnicas de la provocación, diseñando una estrategia intencionada y marcando tus límites.
- Sabrás cómo expandir tu mensaje para despertar interés y confianza, y lograrás que hablen de ti.
La lección es sencilla: lo aburrido, lo previsible conduce al fracaso.
Para destacar, tienes que provocar.
ENGLISH DESCRIPTION
Stop trying to be liked by everyone. To stand out, you don’t have to seduce, you have to be provocative.
Great brands are not out there to please everybody, they aim to spark an emotion so strong within us, that pushes us to act. Because in a market saturated with information, fitting in is failing, and not standing out is the same as being invisible.
Elena Guirao, expert in digital marketing and branding, plans a change of strategy centered in provocation, and moves away from the classic idea that, in order to sell, you have to woo.
With this book:
-You will learn what your niche is and how to address it, building a proposal specifically valuable for your audience.
-You will master provocation techniques, design a deliberate strategy, and set boundaries.
-You will learn how to spread your message to spur interest and trust, and get people talking about you.
It’s a simple lesson: boring and predictable lead to failure. To stand out, you have to provoke.
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