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El método del helicóptero rojo. Una parábola de nuestros tiempos: Cómo liderar a través de la bondad / Red helicopter (Spanish Edition)

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ISBN: 9786073935005
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$23.95
SKU:
9786073935005
Availability:
419.25
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Important Note About This Book
This page features either the Spanish-English bilingual edition of this title or a full Spanish title.If you do not intend to purchase this bilingual/Spanish title, just search again to find the English edition of this title.

Product Details

Author:
James Rhee, Mónica López Fernández
Format:
Paperback
Pages:
368
Publisher:
Planeta Publishing Corp (February 24, 2026)
Imprint:
Planeta Publishing
Release Date:
February 24, 2026
Language:
Spanish
Audience:
General/trade
ISBN-13:
9786073935005
ISBN-10:
6073935005
Weight:
13.6oz
Dimensions:
5.9" x 9.1"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260206163220-20260206.xml
Folder:
TWO RIVERS
List Price:
$23.95
Country of Origin:
Mexico
Pub Discount:
60
Case Pack:
21
As low as:
$13.65
Publisher Identifier:
P-PER
Discount Code:
C

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Overview

Cómo liderar a través de la bondad

Cuando James Rhee, especialista en inversiones de capital privado, tomó las riendas de la empresa de ropa Ashley Stewart, esta se encontraba al borde de la quiebra. Dos años después había alcanzado resultados financieros impresionantes. ¿Cómo lo logró? La respuesta está en las matemáticas, siempre útiles en los negocios, pero sobre todo en la bondad, un valor poco común en ese ámbito —donde muchas veces es confundido con debilidad— y cuya importancia el autor redescubrió gracias a un recuerdo de su infancia: un helicóptero rojo de juguete que recibió en agradecimiento por haber compartido su almuerzo con un amigo menos afortunado que él.

En esas circunstancias, y en medio de una crisis personal, James implementó la bondad como principio y, junto con su equipo, encontró que la compasión, la ayuda y el cuidado mutuos generan grandes cambios tanto en el trabajo como en lo personal. En estas páginas te enseñará a ver de modo más humano el negocio de la vida y la vida de los negocios, y te revelará lecciones como:

• Cómo los actos bondadosos pueden convertirse en un activo llamado buena voluntad.
• Reconocer los obstáculos invisibles que frenan tu crecimiento.
Liderar un cambio transformador a través de actos pequeños que se multiplican.
Reorientar nuestras vidas, organizaciones y el mundo para reflejar lo mejor de nosotros.

¿Estás buscando un equilibrio sostenible entre la vida, el dinero y la alegría? ¿Para ti y para los demás?

ENGLISH DESCRIPTION

How to Lead Through Kindness

When James Rhee, a private equity investment specialist, took over the clothing company Ashley Stewart, it was on the verge of bankruptcy. Two years later, it had achieved impressive financial results. How did he do it? The answer lies in mathematics, always useful in business, but above all in kindness—a rare value in that field, often mistaken for weakness—which the author rediscovered thanks to a childhood memory: a red toy helicopter he received in gratitude for sharing his lunch with a less fortunate friend.

In those circumstances, and amid a personal crisis, James implemented kindness as a principle and, together with his team, found that compassion, mutual help, and care generate great changes both at work and in life. In these pages he will teach you to see the business of life and the life of business in a more human way, revealing lessons such as:

• How kind acts can become an asset called goodwill.
• Recognizing the invisible obstacles that hinder your growth.
Leading transformative change through small acts that multiply.
Reorienting our lives, organizations, and the world to reflect the best of ourselves.

Are you seeking a sustainable balance between life, money, and joy—for yourself and for others?

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