EMPOWERED (Ordinary People, Extraordinary Products)

ISBN: 9781119691297
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Overview

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Ā Ā 

Most people think itā€™s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.Ā 

As legendary Silicon Valley coach--and coach to the founders of several of todayā€™s leading tech companies--Bill Campbell said, ā€œLeadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.ā€Ā 

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything youā€™ll need to create just such an environment.Ā 

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.Ā 

The book covers:

  • what it means to be an empowered product team, and how this is different from the ā€œfeature teamsā€ used by most companies to build technology products
  • recruiting and coaching the members of product teams, first to competence, and then to reach their potential
  • creating an inspiring product vision along with an insights-driven product strategy
  • translating that strategy into action by empowering teams with specific objectivesā€”problems to solveā€”rather than features to build
  • redefining the relationship of the product teams to the rest of the company
  • detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams

EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

This book title, EMPOWERED (Ordinary People, Extraordinary Products), ISBN: 9781119691297, by Marty Cagan, Chris Jones, published by Wiley (December 3, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer EMPOWERED (Ordinary People, Extraordinary Products) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Marty Cagan, Chris Jones
Format:
Hardcover
Publisher:
Wiley (December 3, 2020)
Language:
English
Audience:
General/trade
ISBN-13:
9781119691297
Case Pack:
12
File:
Wiley-wileyUS_3_1_20231215-20240108.xml
Folder:
Wiley
List Price:
$32.00
As low as:
$22.08
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Series:
Silicon Valley Product Group
Pages:
432
Weight:
22.4oz
Dimensions:
6" x 9.1" x 1.5"
Country of Origin:
United States

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