Enamórate del problema no de la solución / Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs (Spanish Edition)

“El cofundador de Waze, Uri Levine tiene uno de los más escasos rasgos del emprendedor: tiene las habilidades y la persistencia que le han permitido lanzar múltiples empresas exitosas, combinadas con la consciencia de cómo lo hizo. Enamórate del problema, no de la solución, comparte estas verdades duramente obtenidas con el resto de nosotros… Debería ser una lectura obligatoria para toda persona que aspire a tener un emprendimiento".—Marc Randolph, Cofundador de Netflix

Enamórate del problema, no de la solución ofrece la guía de un mentor de parte de uno de los emprendedores más exitosos del mundo, y nos empodera para construir un negocio de éxito, mediante la identificación de los problemas más serios de nuestros consumidores y perturbar los mercados ineficientes que actualmente les sirven.

ENGLISH DESCRIPTION

Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.

In this book, he shows you how to do it.

As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.

Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

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