Enchantment (The Art of Changing Hearts, Minds, and Actions) - 9781591845836

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

This book title, Enchantment (The Art of Changing Hearts, Minds, and Actions) - 9781591845836, ISBN: 9781591845836, by Guy Kawasaki, published by Penguin Publishing Group (December 31, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Enchantment (The Art of Changing Hearts, Minds, and Actions) - 9781591845836 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Enchantment (The Art of Changing Hearts, Minds, and Actions) - 9781591845836 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!