Overview
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You’ll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You’ll also discover what it means to employ “technology for humanity” and to combine marketing and finance into an integrated, cooperative unit.
This book title, Reimagining Operational Excellence (Inspirations from Asia), ISBN: 9781394239245, by Philip Kotler, published by Wiley (August 13, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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