Overview
To remain innovative in today’s market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals.
Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small. By understanding the secrets to communicating and collaborating within a company structure, you’ll learn how to overcome product development roadblocks and build products that benefit both the business and the customer.
This book title, Escaping the Build Trap (How Effective Product Management Creates Real Value), ISBN: 9781491973790, by Melissa Perri, published by O'Reilly Media (November 29, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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