ESPN The Company (The Story and Lessons Behind the Most Fanatical Brand in Sports)

A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggestbusiness story in sports, detailing the creative and innovativespirit and practices that drove the programming, products, andservices of the most powerful and prominent name in sports media.The authors provide a behind-the-scenes perspective on how ESPNdealt with their many partners and how they handled mistakes andmissteps along the way-from the humble beginnings of ESPN as anunderrated startup to the pinnacle of their success as a majorindustry player.

ESPN and other great organizations invest in their people. Theytrain them. They believe that if you spend the time and resourcesturning talented performers into leaders, you're going to getbetter organizational performance and engender higher levels ofcommitment and sweat. ESPN The Company

• Explores the dedication to excellence that makes ESPN the"Worldwide Leader in Sports"
• Reveals how the steps ESPN has taken to excel can be applied towhatever type of business you're in
• Shares the lessons learned at ESPN about launching and growinga wildly successful enterprise

Engaging and informative, this entertaining guide reveals howany company can benefit by embracing the best practices ofESPN.

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