Essential Knowledge for Research in Marketing

This book will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing.

It provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading, and the chapter commentaries explain how and why these essential readings contribute to an individual′s knowledge and ability to effectively assess marketing research.

This book title, Essential Knowledge for Research in Marketing, ISBN: 9780761926993, by Arch G. Woodside, J. Scott Armstrong, Gerald Zaltman, published by SAGE Publications (January 29, 2050) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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