Overview
While there are many books on "how to patent" and patent law,Essentials of Patents delivers practical advice on how to leveragepatents as a powerful competitive corporate tool.
This is not your "ordinary patent book". It's emphasis is directedto patent management with the express emphasis of increasingshareholder value, and it's audience, each with its own chapter,includes the CEO / ICO, CFO, CTO, and cross functional managers ofHR, Engineering, Manufacturing and IT. Essentials of Patents isarguably one of the first works on intellectual property thatdrives home the importance of patent creation, protection andexploitation throughout the enterprise.
Gibbs and DeMatteis show how patents can enhance competitiveintelligence, product development cost reduction, product lineexpansion, and revenue streams, making this guide a must-have forthe savvy manager.
In it, the authors introduce a new management methodology: PatentQuality Management, or "PQM". With public company market valuesmore than 90% attributable to the value of intangible assets andpatents, the time has come for all corporate managers, not justR&D and legal counsel, to master intellectual propertymanagement in this competitive global market (and shareholders aredemanding it).
This is not your "ordinary patent book". It's emphasis is directedto patent management with the express emphasis of increasingshareholder value, and it's audience, each with its own chapter,includes the CEO / ICO, CFO, CTO, and cross functional managers ofHR, Engineering, Manufacturing and IT. Essentials of Patents isarguably one of the first works on intellectual property thatdrives home the importance of patent creation, protection andexploitation throughout the enterprise.
Gibbs and DeMatteis show how patents can enhance competitiveintelligence, product development cost reduction, product lineexpansion, and revenue streams, making this guide a must-have forthe savvy manager.
In it, the authors introduce a new management methodology: PatentQuality Management, or "PQM". With public company market valuesmore than 90% attributable to the value of intangible assets andpatents, the time has come for all corporate managers, not justR&D and legal counsel, to master intellectual propertymanagement in this competitive global market (and shareholders aredemanding it).
While major retailers like Amazon may carry Essentials of Patents, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Essentials of Patents.