Overview
This is not your "ordinary patent book". It's emphasis is directedto patent management with the express emphasis of increasingshareholder value, and it's audience, each with its own chapter,includes the CEO / ICO, CFO, CTO, and cross functional managers ofHR, Engineering, Manufacturing and IT. Essentials of Patents isarguably one of the first works on intellectual property thatdrives home the importance of patent creation, protection andexploitation throughout the enterprise.
Gibbs and DeMatteis show how patents can enhance competitiveintelligence, product development cost reduction, product lineexpansion, and revenue streams, making this guide a must-have forthe savvy manager.
In it, the authors introduce a new management methodology: PatentQuality Management, or "PQM". With public company market valuesmore than 90% attributable to the value of intangible assets andpatents, the time has come for all corporate managers, not justR&D and legal counsel, to master intellectual propertymanagement in this competitive global market (and shareholders aredemanding it).
This book title, Essentials of Patents, ISBN: 9780471250500, by Andy Gibbs, Bob DeMatteis, published by Wiley (January 6, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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