Overview
ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION
Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in trademarks and unfaircompetition.
"This is an extremely well-conceived, clearly written, andauthoritative presentation of several related intellectual propertydisciplines. It will be valuable both to business executives andnonspecialized lawyers. Serious readers should get up to speedrapidly because Ms. Shilling focuses on the real issues in aneffective, user-friendly manner."
—Robert Goldscheider, Chairman, The International LicensingNetwork
"Dana Shilling has written a work that should be the new, firststop for junior associates or experienced general practitionersalike delving into their first serious engagement with the law oftrademark and unfair competition. In a terse but accessible styleshe has touched on most of the major issues in these developingareas and has done so with a minimum of jargon, 'inside baseball,'and bias in an area rife with vested litigation and economicinterests. No other book presently available fits quite thisniche."
—Ronald D. Coleman, Partner, Intellectual PropertyDepartment, Gibney, Anthony & Flaherty LLP
The Wiley Essentials Series-because the business world isalways changing...and so should you.
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