Ethnic Hospitality Marketing (Authenticity and Quality Constructions in the Greek Food Industry)

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.

This book title, Ethnic Hospitality Marketing (Authenticity and Quality Constructions in the Greek Food Industry), ISBN: 9781032130729, by Elena Chatzopoulou, published by Taylor & Francis (October 9, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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