European Consumers in the Digital Era (Implications of Technology, Media and Culture on Consumer Behavior)

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

This book title, European Consumers in the Digital Era (Implications of Technology, Media and Culture on Consumer Behavior), ISBN: 9781032204666, by Małgorzata Bartosik-Purgat, Nela Filimon, published by Taylor & Francis (May 27, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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