Overview
Called "today's hottest financial idea and getting hotter" byfortune magazine, Economic Value Added (EVA) is the topic ofconversation in financial circles around the world, from Germanyand Japan to Singapore and South Africa. A revolutionary strategyfor creating corporate and shareholder wealth that measures acompany's real profitability, it has been adopted by such prominentcorporations as Coca-Cola, Eli Lilly, and Siemens AG-withspectacular financial results. Yet, despite its increasingvisibility, most executives still only have a vague notion of whatEVA is and what it can do for their company. This groundbreakingbook explains and clarifies all. Written by Al Ehrbar, a leadingbusiness journalist and senior vice president at EVA inventor SternStewart & Co., EVA: The Real Key to Creating Wealth provides acomplete, accessible overview that examines how exactly EVA works,how it is measured, what it can do to structure incentives foremployees, and why it is as potent as it is.
At its most basic, Economic Value Added is a measure of corporateperformance that differs from most others by charging profit forthe cost of all the capital a company employs, including equity. Tohelp translate principle into real-world practice, Ehrbar presentsrevealing case histories of EVA success stories, including those ofBriggs & Stratton, the U.S. Postal Service, and Coca-Cola,which was catapulted from mediocrity to the number one wealthcreator in the world with the addition of EVA.
An in-depth look at a breakthrough idea whose impact is being feltfrom corporate boardrooms to Wall Street, this indispensable bookis must reading for business leaders looking to fully grasp-andprofit from-"the real key to creating wealth."
At its most basic, Economic Value Added is a measure of corporateperformance that differs from most others by charging profit forthe cost of all the capital a company employs, including equity. Tohelp translate principle into real-world practice, Ehrbar presentsrevealing case histories of EVA success stories, including those ofBriggs & Stratton, the U.S. Postal Service, and Coca-Cola,which was catapulted from mediocrity to the number one wealthcreator in the world with the addition of EVA.
An in-depth look at a breakthrough idea whose impact is being feltfrom corporate boardrooms to Wall Street, this indispensable bookis must reading for business leaders looking to fully grasp-andprofit from-"the real key to creating wealth."
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