Overview
Make events the most powerful marketing tool you haveĀ
InĀ Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences,Ā Alon Alroy, Eran Ben-Shushan, and Boaz KatzĀ ofĀ BizzaboĀ draw on the knowledgeĀ theyāveĀ gainedĀ powering events for companies like Amazon, Salesforce, and UberĀ toĀ deliver an end-to-end playbook for readers wanting to maximize their organizationās return on events.Ā Ā
Event SuccessĀ will help you unlock the full potential of your events andĀ make them your most important marketing channel. Youāll learnĀ howĀ toĀ create elevated experiences in any format that drive strategic business goals, including:Ā Ā
- How to measure event success with surveys, data, analytics, and key KPIsĀ
- How to integrate events into a strategic, end-to-end marketing planĀ
- How to collect, analyze, and funnel event data to other teams to drive business growthĀ
- WhatĀ events are successful, what the data says about them, and real-life examples fromĀ SAP, theĀ Financial Times, IBM, and other leading brands that capture the imagination of their audiences through eventsĀ
Event SuccessĀ is ideal forĀ marketers, event professionals, and anyoneĀ responsible for creating buzz, driving new sales, and building thought leadership withĀ in-person, hybrid, or virtual events. Itās also an invaluable resource for maximizing your organizationās āRoEāāor Return on Eventāwith measurable increases in sales.Ā
This book title, Event Success (Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences), ISBN: 9781119817154, by Alon Alroy, Eran Ben-Shushan, Boaz Katz, published by Wiley (March 15, 2022) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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