Overview
This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.
This book title, Expanding Disciplinary Space: On the Potential of Critical Marketing, ISBN: 9781032925639, by Douglas Brownlie, Paul Hewer, Mark Tadajewski, published by Taylor & Francis (October 14, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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