Faith-Based Marketing (The Guide to Reaching 140 Million Christian Customers)

ISBN: 9780470422106
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$27.95
SKU:
9780470422106
Availability:
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Minimum Purchase:
25 units
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Overview

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

This book title, Faith-Based Marketing (The Guide to Reaching 140 Million Christian Customers), ISBN: 9780470422106, by Bob Hutchins, Greg Stielstra, published by Wiley (May 4, 2009) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Bob Hutchins, Greg Stielstra
Format:
Hardcover
Pages:
256
Publisher:
Wiley (May 4, 2009)
Language:
English
Audience:
General/trade
ISBN-13:
9780470422106
Weight:
15.68oz
Case Pack:
20
File:
Wiley-wileyUS_2_1_20241115-20241115.xml
As low as:
$19.29
Folder:
Wiley
Shipping Origin:
Wiley-1
List Price:
$27.95
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.4" x 9.35" x 1"
Country of Origin:
United States
Pub Discount:
50

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