Overview
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
This book title, Fascinate (Your 7 Triggers to Persuasion and Captivation), ISBN: 9780061714702, by Sally Hogshead, published by HarperCollins (February 9, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
Unlike Amazon and other retailers who may also offer Fascinate (Your 7 Triggers to Persuasion and Captivation) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Fascinate (Your 7 Triggers to Persuasion and Captivation) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!
This book title, Fascinate (Your 7 Triggers to Persuasion and Captivation), ISBN: 9780061714702, by Sally Hogshead, published by HarperCollins (February 9, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Fascinate (Your 7 Triggers to Persuasion and Captivation) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Fascinate (Your 7 Triggers to Persuasion and Captivation) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!