Fashion & Luxury Marketing

ISBN: 9781526419255
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$79.00
SKU:
9781526419255
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.

The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology.   Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

This book title, Fashion & Luxury Marketing, ISBN: 9781526419255, by Michael R. Solomon, Mona Mrad, published by SAGE Publications (July 29, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Fashion & Luxury Marketing books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Fashion & Luxury Marketing books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Michael R. Solomon, Mona Mrad
Format:
Paperback
Pages:
408
Publisher:
SAGE Publications (July 29, 2022)
Language:
English
Audience:
College/higher education
ISBN-13:
9781526419255
ISBN-10:
1526419254
Weight:
25.76oz
Dimensions:
7" x 9"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$79.00
Case Pack:
16
As low as:
$57.67
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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