Overview
Thirty-five million individual investors jumped into the stockmarket for the first time during the late 1990s without askingquestions about the stocks they were buying. When the bubble burstand the large number of accounting scandals began to grow, mostinvestors didn’t know where to turn or whom to trust. Now ithas become more important than ever for investors to take mattersinto their own hands.
Financial Fine Print: Uncovering a Company’s TrueValue lets individual investors in on the secrets that seasonedprofessional investors use when they evaluate a potentialinvestment. Buried deep in a company’s quarterly (10-Q) andannual (10-K) reports are the real clues to a company’sfinancial health: the footnotes. At many large companies, thesefootnotes can run for more than 30 pages and for some corporationshave doubled in the past five years, making them simply tooimportant for investors to ignore.
Financial Fine Print spells out exactly what investorsneed to look for within the footnotes of a company’s reportsin order to make better, more informed decisions. By using numerousexamples of actual footnotes that have appeared in SEC documents,the book teaches investors in easy-to-understand language ways tospot – and avoid – future Enrons and Worldcoms (andTycos and Adelphias and HealthSouths). For any investor who hasspent the past three years watching their investments shrink andhas begun to think about getting back into the market, this bookprovides the critical tools that investors need to know to avoidgetting burned once again.
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