Flirting With The Uninterested (Innovating In A ""Sold, Not Bought"" Category)

ISBN: 9781599323695
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$25.99
SKU:
9781599323695
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Does anyone else smell shift? Do you sense that the insurance industry is headed for an upheaval? Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? More important, when you raise the issue, do those around you look at you like you are crazy? Do they tell you that this category is different because the product is "sold, not bought"? You are not crazy. The industry IS ripe for reinvention, and the sold, not bought paradigm is ready for a shift. The question is, how can YOU lead the shift versus having someone outside the industry do it, AND have the organizational support you need along the way. It is a tall order, but a necessary one. Flirting with the Uninterested, is our contribution to help leaders like you begin the journey to innovating in a "sold, not bought" category.

This book title, Flirting With The Uninterested (Innovating In A ""Sold, Not Bought"" Category), ISBN: 9781599323695, by Maria Ferrante-Schepis, G. Michael Maddock, published by Advantage Media Group, Inc. (November 15, 2012) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Maria Ferrante-Schepis, G. Michael Maddock
Format:
Hardcover
Pages:
212
Publisher:
Advantage Media Group, Inc. (November 15, 2012)
Language:
English
ISBN-13:
9781599323695
ISBN-10:
1599323699
Dimensions:
5.98" x 9" x 0.51"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20241106160825-20241107.xml
Folder:
TWO RIVERS
List Price:
$25.99
Case Pack:
27
As low as:
$14.81
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
United States
Pub Discount:
60

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