Overview
Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Frictionargues that brands don't simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth.
The authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
This book title, Friction (Passion Brands in the Age of Disruption), ISBN: 9781576878361, by Jeff Rosenblum, Jordan Berg, published by powerHouse Books (May 23, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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