Overview
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Frictionargues that brands don't simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth.
The authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Frictionargues that brands don't simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth.
The authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
While major retailers like Amazon may carry Friction (Passion Brands in the Age of Disruption), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Friction (Passion Brands in the Age of Disruption).