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From an Idea to Nike (How Marketing Made Nike a Global Success)

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ISBN: 9781328453631
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$7.99
SKU:
9781328453631
Availability:
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Minimum Purchase:
25 units
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Overview

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) 
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

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Product Details

Author:
Lowey Bundy Sichol, C.S. Jennings
Series:
From an Idea to
Format:
Paperback
Pages:
128
Publisher:
HarperCollins (February 12, 2019)
Language:
English
ISBN-13:
9781328453631
ISBN-10:
1328453634
Weight:
4.16oz
Dimensions:
5.25" x 7.62" x 0.31"
Case Pack:
48
File:
hc-Metadata_Only_HarperCollins_US_Metadata_20250226153938-20250227a.xml
Folder:
hc
List Price:
$7.99
As low as:
$3.92
Publisher Identifier:
P-HC
Discount Code:
A
Audience:
Children/juvenile
Age Range:
6 to 10
Grade Level:
1st Grade to 5th Grade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Clarion Books

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