Overview
"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal
A lively account of our age-old quest for brighter colors, which changed the way we see the world, with a new afterword by the author
From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven’t always matched nature’s kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world.
In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever.
In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest—to make a brighter, more beautiful world—and along the way, proving why he’s “one of the best science writers around.”*
*National Geographic
This book title, Full Spectrum (How the Science of Color Made Us Modern) - 9780358695240, ISBN: 9780358695240, by Adam Rogers, published by HMH Books (May 3, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Full Spectrum (How the Science of Color Made Us Modern) - 9780358695240 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Full Spectrum (How the Science of Color Made Us Modern) - 9780358695240 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!