Fund Raising and Public Relations (A Critical Analysis) - 9781138974845

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

This book title, Fund Raising and Public Relations (A Critical Analysis) - 9781138974845, ISBN: 9781138974845, by Kathleen S. Kelly, published by Taylor & Francis (August 26, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Fund Raising and Public Relations (A Critical Analysis) - 9781138974845 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Fund Raising and Public Relations (A Critical Analysis) - 9781138974845 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!