Overview
Mike Walsh has been at the heart of this consumer revolution from its beginning and has been helping some of the world's leading companies and brands embrace new ideas for the past decade. The 23 insights in Futuretainment reveal how the rise of the Internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the ‘adaptive web’, amongst other advances, has affected the worlds of media and entertainment forever.
Futuretainment is a dynamic visual handbook offering an accessible approach to this complex and evolving subject. It is a must-read for any individual or business that wants to understand how to maximize their position in this new era.
This book title, Futuretainment (Yesterday the World Changed, Now it's Your Turn), ISBN: 9780714848754, by Mike Walsh, published by Phaidon Press (November 16, 2009) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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