Gaining Influence in Public Relations (The Role of Resistance in Practice) - 9780805852936

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.
 
Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

This book title, Gaining Influence in Public Relations (The Role of Resistance in Practice) - 9780805852936, ISBN: 9780805852936, by Bruce K. Berger, Bryan H. Reber, published by Taylor & Francis (December 22, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Gaining Influence in Public Relations (The Role of Resistance in Practice) - 9780805852936 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Gaining Influence in Public Relations (The Role of Resistance in Practice) - 9780805852936 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!