Game-Based Marketing (Inspire Customer Loyalty Through Rewards, Challenges, and Contests)

Harness the power of games to create extraordinary customerengagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companieslike Gilt and Groupon and established brands like United Airlinesand Nike all agree: the most powerful way to create and engage avibrant community is with game mechanics. By leveraging points,levels, badges, challenges, rewards and leaderboards – theseinnovators are dramatically lowering their customer acquisitioncosts, increasing engagement and building sustainable, viralcommunities.

Game-Based Marketing unlocks the design secrets ofmega-successful games like Zynga’s Farmville, World ofWarcraft, Bejeweled and Project Runway to give you the power tocreate winning game-like experiences on your site/apps. Avoidobvious pitfalls and learn from the masters with key insights, suchas:

• Why good leaderboards shouldn’t feature the Top 10players.
• Most games are played as an excuse to socialize, not toachieve.
• Status is worth 10x more than cash to most consumers.
• Badges are not enough: but they are important.
• You don’t need to offer real-world prizing to run ablockbuster sweepstakes.

And learn even more:

• How to architect a point system that works
• Designing the funware loop: the basics of points, badges,levels, leaderboards and challenges
• Maximizing the value and impact of badges
• Future-proofing your design
• Challenging users without distraction

Based on the groundbreaking work of game expert and successfulentrepreneur Gabe Zichermann, Game-Based Marketing bringstogether the game mechanics expertise of a decade’s worth ofresearch. Driven equally by big companies, startups, 40-year-oldmen and tween girls, the world is becoming increasingly morefun.

Are you ready to play?

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We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Game-Based Marketing (Inspire Customer Loyalty Through Rewards, Challenges, and Contests).