Overview
Getting Entrepreneurial! is the definitive guide forwould-be entrepreneurs, covering everything you need to know to putyour financial future in your own hands. But far beyond recitingbusiness school fundamentals, this book shows you how to create andinnovate, turn your idea into a great business, and grow thatbusiness to maturity. Author Larry Farrell gives you the secrets ofthe world’s greatest entrepreneurs, in an easy-to-followformat that covers:
- The four bedrock business fundamentals of the world’sgreatest entrepreneurs
- Sense of mission–the entrepreneurial way to identify anddeliver product/market winners
- Customer/product vision–creating entrepreneurial passionto produce continuous growth…and more!
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