Overview
- Helps readers to understand and appreciate the power of managing logistics for profit and competitive advantage
- Educates readers about the nature of individual logistics activities and how they can be woven together
- Contains a global focus throughout, with examples drawn from various parts of the world
- Has been thoroughly revised and updated throughout to keep it current
- Now includes new examples reflecting recent developments and current preoccupations, including security and global instability.
Visit the accompanying website at www.blackwellpublishing.com/gourdin to download PowerPoint slides to supplement the book.
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