Global Marketing by Douglas Lamont, 9781557868299

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All Business & Economics Books with
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Global Marketing

Global Marketing by Douglas Lamont, 9781557868299

SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

BUS25

ISBN: 9781557868299
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$65.00
SKU:
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Overview

Each chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional differences into account.
Global Marketing: * Discusses contemporary global issues * Covers important cultural issues * Offers a superior discussion of the global environment * Synthesizes traditional and non-traditional analysis * Emphasizes experience-based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. Global Marketing is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.

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Product Details

Author:
Douglas Lamont
Format:
Paperback
Pages:
620
Publisher:
Wiley (January 23, 1996)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781557868299
Weight:
23oz
Dimensions:
7.87" x 9.84" x 0.59"
File:
Wiley-wileyUS_2_1_20250515-20250515.xml
Folder:
Wiley
List Price:
$65.00
Country of Origin:
United Kingdom
Series:
International Dimensions Marketing
Case Pack:
99
As low as:
$44.85
Shipping Origin:
Wiley-3
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley

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